PAEON TO PANERA BREAD
whose ungrammatical Mission Statement -- and purported registered trademark -- always delights.
Dear Panera:
You may hold a loaf of bread in your arms.
You may rest a loaf of bread on your arm.
But absent a campaign of forcible and hideous reverse liposuction, you
cannot promise A Loaf of Bread In Every Arm.
HERR KEPLER'S NOTEBOOK
Time is the bully anchor of the opposing tug-rope team.
The person with a happy home life tracks glitter through the world; the solitary person leaves snowprints.
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"The grasshopper warbler's song comes up out of the earth just as you think the day is quietening down. It has no prelude or warm-up: it starts midperformance, as if switched on by the dark, as it if has been singing like this beneath the earth until it was dark enough to come to the surface. As if, though we hardly hear it, this singing never stops."
A Year on the Wing (Tim Dee)
All writing and cartoons on this site copyright 2008-2010 Julia Martin, unless otherwise credited.
The person with a happy home life tracks glitter through the world; the solitary person leaves snowprints.
-------------------------------------
"The grasshopper warbler's song comes up out of the earth just as you think the day is quietening down. It has no prelude or warm-up: it starts midperformance, as if switched on by the dark, as it if has been singing like this beneath the earth until it was dark enough to come to the surface. As if, though we hardly hear it, this singing never stops."
A Year on the Wing (Tim Dee)
All writing and cartoons on this site copyright 2008-2010 Julia Martin, unless otherwise credited.
So where's your mission statement? Just half an hour ago I read somewhere in the blogs that a personal mission statement can be helpful. I imagined something fairly arduous, a page or two of hard-won, thoughtful prose. But Panera makes it look so easy!
ReplyDeleteI already cringe when forced to use M.S. in my nfp life. Quite apart from the endless Mission Impossible earworm, what an overwrought phrase. We shouldn't be breathy about brioche, car tires, or other quotidian earthly endeavors. Unless you're packed for Mars, tisn't a mission.
ReplyDeleteAnd don't you love the circle of absurdity? We assign mission to corporations, to suggest that they are volitional and thus deserving of legal status as persons. And then actual people, who theoretically should form goals and exercise will in the normal course, seek shelter in corporate-speak.
What would G. Gordon Liddy say?